Number 2 Donor Programme
Creating a new name and brand to help recruit stool donors for microbiome therapeutics company EnteroBiotix.
The brand was designed around the insight that donors are helping people with debilitating diseases – making a real difference to their lives.
The logo features two semi-circles that represent donors on one side and the recipients of life changing treatments on the other. Reflecting the idea that Number 2 is a hub that’s unlocking the therapeutic potential of the human microbiome.
Donor recruitment campaign
Project scope
Design strategy
Naming
Brand identity
Communication design
Copy writing
Creative Direction
“Ian worked with our team to create a sector defining brand that is loved by our donors, our staff and our stakeholders. I couldn’t have imagined a better partner to guide us, and lead the project. He has designed an emotive and compelling range of touchpoints that connect us with donors, sets us apart, positions us for success, and adds value to the business.”
— James McIlroy, CEO, EnteroBiotix
If you’re healthy, aged 18-60, and live in the Aberdeen area visit Number2.org to find out how you could make a difference by becoming a donor.