Alldoq brand identity
Brand identity program for a software platform that helps medico-legal experts compile reports with ease – making it simple to get work done.
Working with strategy consultants Sam McCollum and Fraser Norton we created the entire Alldoq brand from scratch.
Making the complex simple
The three pillars of the Alldoq ‘A’ represent the three elements of the platform – store, organise and complete – which align, to symbolise users synchronising and securing all their documents in one easy to use workspace.
The user interface was designed to be simple and intuitive, everything was pared back to enable users to focus on getting work done.
A series of playful illustrations, that bring the benefits of the Alldoq platform to life were created in collaboration with Angie & Phoebe at Arc Studios
With special thanks to Charles, Richard and Marcin at Alldoq
Creative direction & design by Ian Whalley
Brand strategy, naming & writing by Sam McCollum & Fraser Norton
Website by Tom Exon
Illustrations by ARC Studio