Green Lite identity and packaging
Creation of an eco brand for South Africa’s first eco fire lighters. With an identity that’s inspired by the unique form, texture and colour of these hand-made fire lighters.
Green Lite are petroleum free and only made from recycled materials and vegetable oils. The packaging is printed on locally produced recycled board, made from 100% post-consumer waste.
“By bucking the trend in fire lighter packaging design and creating a natural, eco inspired palette of greens, with recycled board and hand-cut type, Green Lite manage to stand-out from the crowd and communicate their unique eco credentials.”
“I was very impressed with the ideas Ian came up with, they were not only creative but also extremely practical and due to this we were able to implement them easily and effectively. Nothing was ever too much to ask and he always delivered on time and above expectation.”
— Mark Steinberg, Founder, Green Lite