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To demonstrate Skaap Wines commitment to supporting and uplifting the local African community we took a different approach to printing their cards. Rather than using their stationery budget to get the cards printed professionally we set up a small community project to print the cards by hand. Creating much needed work for unemployed people in the village.Branding, Graphic Design2012 -
Brand identity and label design for Skaap Wines.
Skaap is a new South African wine brand from the Dutch Schaap family. It will be marketed and distributed primarily in Holland. Skaap/Schaap means sheep in Africans and Dutch.
Skaap is an exclusive wine that aims to benefit the local African community.For every bottle sold €1 is donated to a charitable foundation set-up by the Schaap family to help educate, feed and clothe the children of their local village.
To celebrate this worthy approach to wine we decided to use the labels to showcase for the work of local township artists. Each year the labels will feature work from a different artist. The art will then be promoted and sold in the Schaap families store in Holland.
The Skaap on the first label is by Jack and his collective of local wire and bead artists who work on a street corner in the nearby Winelands town of Somerset West. The ‘Skaap’ they created for the label is called ‘Gwayana Hwai’ which means little sheep in Shona.Art Direction, Branding, Packaging2011 -
Branding, Graphic Design, Typography2011 -
Brand identity programme for Scoobits.
Scoobits are little silicon characters that strap onto kid’s scooters, one on top of another, making scooters individual, colourful, and fun.Branding, Graphic Design, Illustration2011 -
Thomas Cook is an international leisure travel group. A name synonymous with quality travel for over 160 years.
When C&N Tourist AG bought the Thomas Cook brand they changed the logo and corporate colours to match their own blue and yellow identity. As a major part of the rebranding process a new look and feel was needed to re-position the brand as the 'original' travel company. They wanted to communicate their passion, pioneering spirit and inspiring attitude to travel.
The new look and feel is based on the insight that man's impulse to travel is about dreams, escape, exploration, reflection, relaxation and discovery.Branding, Graphic Design2011 -
Brand identity programme for a boutique wine and deli retailer.Branding, Graphic Design2011 -
Brand identity for Estonia's low cost mobile network.
The brand was built around the idea that 'our tariffs are so low we didn't have any money left for design'. Diil means 'good deal' in Estonian.
Designed at L&Co.Branding, Graphic Design2011 -
Identity system and guidelines for EMT, Estonia’s leading mobile network.
Inspired by the company’s ladybird logo the design system is made up of a series of circles and dots. This allows for endless flexibility with a consistent look and feel.
Designed at L&Co.Branding, Graphic Design2011 -
Marketing campaigns for Morgan Stanley Investment Management.
I worked as Design Director on the Morgan Stanley account for two years while I was at Wechsler Ross & Portet.Art Direction, Graphic Design, Print Design2011 -
A book of conversations from a 'greasy spoon' cafe, in Bedminster, Bristol.
The format of the book acts as a sound stage, with 15 seconds of dialogue being recorded on each page. Conversations with me are recorded horizontally. Overheard conversations are recorded vertically; people talking to my left are recorded on the left side of the page, conversations to my right are recorded on the right side of the page. The louder people talk the larger the type. Half heard, distant dialogue is broken up and distorted. The personalities of the cafe-goers are reflected in the choice of typefaces used.
"Number 54" is in the permanent collection of artist books at Tate Britain.Documentary, Graphic Design, Typography2011 -
Inspired by The Kinks' song of the same name, FS Lola is a typeface that encapsulates the very best of male and female qualities – a transgender type. The brochure illustrates the lyrics to the song, words kindly reproduced with permission by Ray Davies.
Designed at Wechsler Ross & Portet.Branding, Graphic Design, Typography2011 -
Marketing material for Fontsmith font FS Clerkenwell. The brochure takes the reader on a typographic tour of the London district that gave the font its name.Branding, Graphic Design, Typography2011 -
Brand identity programme for a boutique private equity investment manager specialising in management buyouts.Branding, Graphic Design, Web Design2011 -
Various smaller projects that I've worked on over the years.Art Direction, Graphic Design, Print Design2011
Ian Whalley. Design & Art Direction. All works © Ian Whalley 2012.
