Approach

I help my clients figure out what they need to say – and use design to say it in a way that connects them with their audiences. Creating compelling communications to help them achieve their ambitions.

How I work

I tend to work either directly with a client or sometimes in collaboration with other design studios. I work flexibly and collaboratively – adapting to the requirements of the project in hand and partnering with clients and a network of other creatives.

Every project’s different, but the one constant in my work is that I always put the audience at the centre of my design thinking and always make sure I truly understand the brand and business that I'm working with. I think that’s the way to create design that makes a difference. 

Experience

Before I relocated to South Africa in 2006, I'd spent over 10 years working in London for some of the UK's best known design agencies, including; FutureBrand, PCI Fitch, Pauffley, L&Co, and Coley Porter Bell.

With over 20 years of experience I've worked with some of the worlds largest companies including: Thomas Cook, Morgan Stanley, BT, Mercedes Benz, Audi, QinetiQ, Lombard Odier and Tesco. And some of the smallest too – brands you may not have heard of but now have world-class brand identities. 

Recognition

My work has appeared in many design publications including Creative Review, Grafik, Design Week, Computer Arts Projects, Étapes:International. The identity I created for Diil at L&Co won the Telecommunications category and best of show runner-up at the inaugural Design Week Benchmark Awards – a scheme that celebrates the best in brand communications. If you’re in London you can even see my work at Tate Britain, in their permanent collection of artists books.

Location

I’m originally from Rochdale, in the UK, but now live in Somerset West close to Cape Town. My partner and I moved here to set up a guest house & wine farm together – a successful business we run alongside my design studio.

I've learned over the past 15 years that where you're based is less important than ever: fibre connections, Zoom/Teams and file sharing have changed everything. I've never physically met the majority of my clients, but regular video calls and email updates make it feel like we're working in the same office.