Brand identity and label design for a socially responsible South African wine from the Dutch family Schaap. Schaap/Skaap means sheep in Dutch and Afrikaans.
For every bottle sold the family donate a percentage of the revenue to a charitable foundation they established to help educate, feed and clothe the children of the local village.
To celebrate this worthy approach to wine we decided to use the labels to showcase the work of local township artists. Each wine features a Skaap by a different artist. Their art is then promoted and sold at the vineyard and guest house.
Making of the label art
For the Shiraz label I commissioned scrap metal artists Petros & William Findi. The two brothers work from a old shipping container in the infamous township of Gugulethu. They make a living by creating beautiful animal sculptures from old oil drums. The ‘Skaap’ they created is called 'Hwai Yakasimba' which means strong sheep in Shona.
Sauvignon Blanc art
For the Sauvignon label I commissioned Jack and his collective of local wire and bead artists who work on a street corner in the local town of Somerset West. The ‘Skaap’ they created for the label is called ‘Gwayana Hwai’ which means little sheep in Shona.
For the Okuphinki label I commissioned Random Wire artist Jeff Mwazha who works in the Dunoon Township of Cape Town. He uses recycled wire to create beautiful animal sculptures which he then powder coats in a variety of different colours.
To demonstrate Skaap's commitment to supporting and uplifting the local African community we took a different approach to printing their cards. Rather than using their stationery budget to get the cards printed professionally we set up a small community project to print the cards by hand. Creating much needed work for unemployed people in the village.