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      <image:caption>A scenic landscape with a house surrounded by dense forest, rolling green hills, and mountains in the background.</image:caption>
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      <image:caption>Large multi-story house with wooden exterior, illuminated at night, surrounded by trees and a well-maintained lawn, with patio furniture and visible interior lighting.</image:caption>
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      <image:title>About</image:title>
      <image:caption>A cozy house surrounded by a garden illuminated by outdoor lights at dusk.</image:caption>
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      <image:caption>A swimming pool with a person swimming, surrounded by lounge chairs and canopy structures, with trees and a view of the sky in the background.</image:caption>
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      <image:title>About</image:title>
      <image:caption>Vineyard with green grapevines on a hillside, rocky mountain range in the background, and a clear blue sky.</image:caption>
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      <image:title>About</image:title>
      <image:caption>Close-up of a hand holding a wine bottle with a label featuring a textured bison image, text reading 'SKAAP 40 Shiraz 2011 South Africa', and a Gold medal seal at the bottom.</image:caption>
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      <image:title>About</image:title>
      <image:caption>A serene pond with water lilies, surrounded by grasses, rocks, and tall pine trees, with mountains in the background under a blue sky.</image:caption>
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      <image:title>About</image:title>
      <image:caption>Text overlay on a dark background reading 'LALAPANZI LODGE Cape Winelands South Africa' with three stars below, faint floral and leaf designs in the background.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Portrait of independent graphic designer Ian Whalley</image:caption>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Fostra brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/a3c13e5e-d1cb-4e43-91d7-df29de1e9182/Alleve-Brand-Poster.jpg</image:loc>
      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/c5d2430f-ca6b-48ba-a738-761d9602c475/Alleve-Hydration-Flask.jpg</image:loc>
      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/a232cd5e-d896-4373-a094-2009b28c608c/Alleve-TrifoldBrochure.jpg</image:loc>
      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Alleve brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Selected Works - Breaze Health brand refresh - Make it stand out</image:title>
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      <image:title>Selected Works - Breaze Health brand refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Breaze Health brand refresh</image:title>
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      <image:title>Selected Works - Breaze Health brand refresh</image:title>
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      <image:title>Selected Works - Breaze Health brand refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Selected Works - Breaze Health brand refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Breaze Health brand refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Breaze Health brand refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - ALLDOQ brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622726365107-FK7GRJA9VXY8LWRI0VBI/No2-Facebook-profile.jpg</image:loc>
      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617711727295-EXIKBRVDJVWPGD0AD6EV/No2-Banner.jpg</image:loc>
      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622727888734-6X4JQW38S07DUNJH08T5/No2-Office-Poster.jpg</image:loc>
      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Selected Works - Number 2 Donor Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640521638325-EKYUZV56VOYO7RX7JWIF/Footsteps-book-design-by-Ian-Whalley-02.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640522727834-L6SO4DGNSHTNKZ457DFT/Footsteps-book-design-by-Ian-Whalley-03.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640523191846-ZFTKT9WCYV5D0WTHQCFR/Footsteps-book-design-by-Ian-Whalley-04.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640524231338-2KEG54ZSZZNKXPOQOJXR/Footsteps-book-design-by-Ian-Whalley-05.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640525324600-7YVE5IJGD6JVY4IGE11L/Footsteps-book-design-by-Ian-Whalley-06.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640524806117-U6DM4DTCD1FNGFFVIPLM/Footsteps-book-design-by-Ian-Whalley-07.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640589084410-5R87EHJO3JBDU2VHGTA4/Footsteps-book-design-by-Ian-Whalley-08.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640525836767-SWJH2SR6RP12VVWH9G4L/Footsteps-book-design-by-Ian-Whalley-08.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640532653681-Q8ZOSUDTD9XM8M6012YA/Footsteps-book-design-by-Ian-Whalley-09.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640333132168-AJWNZAS0306UKB4VXLZL/Footsteps-book-design-by-Ian-Whalley-10.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640584774343-OD7UCDD5B6JPTFM35AW2/Footsteps-book-design-by-Ian-Whalley-11.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640584139069-64C2WZOFWTPHBDF46PMJ/Footsteps-book-design-by-Ian-Whalley-12.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640585344021-00TK7ZYQQJP1ZQGW8Z88/Footsteps-book-design-by-Ian-Whalley-13.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640585874005-03TBBCK8HO3EYIHTXX2Q/Footsteps-book-design-by-Ian-Whalley-14.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640586458404-N9ZGINCG19PPCUK5KKBA/Footsteps-book-design-by-Ian-Whalley-14.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640587720419-VBF4V7GZN817K0Y758NZ/Footsteps-book-design-by-Ian-Whalley-15.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640588442194-NLEZ0A4CIDFFKSSP8K1T/Footsteps-book-design-by-Ian-Whalley-16.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640610141747-OTZJA2RNBA0LVWEUF38M/Footsteps-book-design-by-Ian-Whalley-17.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640610644815-PAUFFA616BOI05V9WXLT/Footsteps-book-design-by-Ian-Whalley-18.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640611145101-Q1IS1RRADQX15D7MNIR9/Footsteps-book-design-by-Ian-Whalley-19.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640611673195-9I581E3ZOJOKXAQQ2HB9/Footsteps-book-design-by-Ian-Whalley-20.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1640686811180-V0SNAOSXEQS9OQSNLRTG/Footsteps-book-design-by-Ian-Whalley-22.jpg</image:loc>
      <image:title>Selected Works - Footsteps book for Rothschild &amp; Co Wealth Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ianwhalley.com/selected-works/scoobits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1626428791381-D07P52LNJA7Q5GQJ0HWH/Scoobits-by-Ian-Whalley-02.jpg</image:loc>
      <image:title>Selected Works - Scoobits – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1626429494007-5RWTUUV5UV60VAKFUDB1/SB_Dragon-Pole.jpg</image:loc>
      <image:title>Selected Works - Scoobits – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1626429355487-8ZSHPHVWB5SLY4RWMWED/SB_Firefly-Pole.jpg</image:loc>
      <image:title>Selected Works - Scoobits – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1626429651451-8TS0FZWVWIJEASYGYU4F/Scoobits-by-Ian-Whalley-03.png</image:loc>
      <image:title>Selected Works - Scoobits – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1626429869219-62SGNT0K4B0F5JAF8TL0/Scoobits-by-Ian-Whalley-05.jpg</image:loc>
      <image:title>Selected Works - Scoobits – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1626430145064-BIM7WG33RMJ2XSVDPB81/Scoobits-by-Ian-Whalley-10.jpg</image:loc>
      <image:title>Selected Works - Scoobits – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1626430230916-43N2U4NYCUL74F2JQBMB/Scoobits-by-Ian-Whalley-06.jpg</image:loc>
      <image:title>Selected Works - Scoobits – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ianwhalley.com/selected-works/unwined</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623247504492-NZHDMSYF61H9RLNXMSBB/Unwined-logo-white-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Unwined – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623248192351-QRRZP6LFMA0C5JVQLLI5/Logo-1.jpg</image:loc>
      <image:title>Selected Works - Unwined – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623248240308-YSEX04L9SJTJMKUHU67Q/Logo-5.jpg</image:loc>
      <image:title>Selected Works - Unwined – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623248262474-Y0KMNKU3LHP6F33YYLRE/Unwined-6.jpg</image:loc>
      <image:title>Selected Works - Unwined – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623248139196-SZFDZ8WIWV370R7NXYQD/Unwined-by-Ian-Whalley-07.jpg</image:loc>
      <image:title>Selected Works - Unwined – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623248545091-T9R12ACV8TIF5LGF7DSU/Unwined-by-Ian-Whalley-02.jpg</image:loc>
      <image:title>Selected Works - Unwined – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623248636512-AKA0Y371BIPVEHJJNJQP/Unwined-by-Ian-Whalley-03.jpg</image:loc>
      <image:title>Selected Works - Unwined – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623248667100-9ZFGW4ARNSJDZRONGC9R/Unwined-by-Ian-Whalley-04.jpg</image:loc>
      <image:title>Selected Works - Unwined – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623248722844-NR5Q1FSFNHA6CCZYY03I/Unwined-by-Ian-Whalley-05.jpg</image:loc>
      <image:title>Selected Works - Unwined – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623248765960-4VES3M71O4D5NNRPV04D/Unwined-by-Ian-Whalley-06.jpg</image:loc>
      <image:title>Selected Works - Unwined – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623248837741-MW9ALTYWG97O2CACOGHP/Unwined-Postcrds-by-Ian-Whalley-12.jpg</image:loc>
      <image:title>Selected Works - Unwined – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623248794780-7ZHKHJ747BUB4AEZNKGA/Unwined-by-Ian-Whalley-01.jpg</image:loc>
      <image:title>Selected Works - Unwined – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ianwhalley.com/selected-works/number-54</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623244301632-TUBZH28NHKXTJGL7B7SG/No54-Ticket.jpg</image:loc>
      <image:title>Selected Works - Number 54 – artists book - Make it stand out</image:title>
      <image:caption>The ticket for order number 54 (a bacon butty if I remember correctly) and the cover graphic for the book</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623244375885-G9TRCX6N1SL3API10OTG/No54-by-Ian-Whalley-01.jpg</image:loc>
      <image:title>Selected Works - Number 54 – artists book - Make it stand out</image:title>
      <image:caption>Number 54 was recorded at George’s ‘restaurant’ in Bedminster, Bristol.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623244513213-A9GMJ3JFD5HWLPO00E9P/No54-by-Ian-Whalley-04.jpg</image:loc>
      <image:title>Selected Works - Number 54 – artists book - Make it stand out</image:title>
      <image:caption>Number 54 book cover – bound in the same formica as the table tops in the café</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623244443501-L3IQ4JOLQRIB1OOQ0MQ2/No54-by-Ian-Whalley-02.jpg</image:loc>
      <image:title>Selected Works - Number 54 – artists book - Make it stand out</image:title>
      <image:caption>Number 54 was packaged in a recycled take-away bag – with authentic HP sauce stains</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623245161411-T0WDQWQRQIYQYNG5H1JR/No54-by-Ian-Whalley-03.jpg</image:loc>
      <image:title>Selected Works - Number 54 – artists book - Make it stand out</image:title>
      <image:caption>A spread from Number 54 showing the french-folded format</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623245661487-X5ZD79DSRMMXSFAMMLKG/No54-by-Ian-Whalley-05.jpg</image:loc>
      <image:title>Selected Works - Number 54 – artists book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623245582109-U2C0K4W8XKMUULNODBUK/No54-by-Ian-Whalley-06.jpg</image:loc>
      <image:title>Selected Works - Number 54 – artists book - Make it stand out</image:title>
      <image:caption>Lovely conversation about the men of the royal family – one of my favourite snippets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623245701581-ERXMW3FUKORHHLOQ6CPO/No54-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Number 54 – artists book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ianwhalley.com/selected-works/xceleron</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623335225496-7YX4PXVZ8AA22REV5XCN/Xceleron-Logo-for-Blue-Background.png</image:loc>
      <image:title>Selected Works - Xceleron – brand identity - Make it stand out</image:title>
      <image:caption>Xceleron logo for a white background – design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623335462649-JCPA9GZUZBDHMBDTA4GO/Xceleron-Brand-Story-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Xceleron – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623331962943-FFER3HXNYUJOXPN3P88Q/Xceleron-Logo-for-White-Background.png</image:loc>
      <image:title>Selected Works - Xceleron – brand identity - Make it stand out</image:title>
      <image:caption>Xceleron logo – for a white background – design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623166248246-XKYL0UAUFSF0ZZJV0F1P/Xceleron-Website-Home-Page-Design-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Xceleron – brand identity - Make it stand out</image:title>
      <image:caption>Xceleron website home – design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623162057995-A5TVYZL657F67TN6J0SN/Xceleron-by-Ian-Whalley-web2.png</image:loc>
      <image:title>Selected Works - Xceleron – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623159861430-CB2MSQI89CCTYOCW5YGW/Xceleron-Business-Card-Design-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Xceleron – brand identity - Make it stand out</image:title>
      <image:caption>Xceleron business card design – by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623163940251-AAAXZGPC6W50VXXKN12T/Xceleron-Webinar-brochure-cover.jpg</image:loc>
      <image:title>Selected Works - Xceleron – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623164195281-HKZCFIPRHIDWCA1V3JDC/XL_How-AMS-detection-works-print.png</image:loc>
      <image:title>Selected Works - Xceleron – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623164401925-L9CY5HB3YHU82IWD7VVZ/Xceleron-by-Ian-Whalley-ba.png</image:loc>
      <image:title>Selected Works - Xceleron – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623164631251-22ICDU8WPX7YTHDPXYCD/Xceleron-by-Ian-Whalley-before.jpg</image:loc>
      <image:title>Selected Works - Xceleron – brand identity - Make it stand out</image:title>
      <image:caption>Before</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623164674005-JR0ZPXP4NWDJ8SQDZ4JU/Xceleron-by-Ian-Whalley-after.jpg</image:loc>
      <image:title>Selected Works - Xceleron – brand identity - Make it stand out</image:title>
      <image:caption>After</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ianwhalley.com/selected-works/hensley-partners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/f196629b-a79e-47e2-8724-124f7d33f017/HP-LOGO-WHITE.png</image:loc>
      <image:title>Selected Works - Hensley Partners – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/c1c89819-7f5a-4c3d-8d7b-5157a2dc82a4/HP-Strategy-01.jpg</image:loc>
      <image:title>Selected Works - Hensley Partners – brand identity - Make it stand out</image:title>
      <image:caption>Hensley Partners brand platform – the starting point of the brand refresh</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/bf2406e8-bdab-4317-8ebc-bf1c270e4297/HP-Logo-Idea.webp</image:loc>
      <image:title>Selected Works - Hensley Partners – brand identity - Make it stand out</image:title>
      <image:caption>The idea behind Hensley Partners logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/afe1cecc-49c3-4ab5-8ead-655c5332de4b/HP-Strategy-02.webp</image:loc>
      <image:title>Selected Works - Hensley Partners – brand identity - Make it stand out</image:title>
      <image:caption>The brand idea informs the logo design for Hensley Partners</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/9f191585-e1c7-41d7-a30c-764b8c514fad/HP-Strategy-03.webp</image:loc>
      <image:title>Selected Works - Hensley Partners – brand identity - Make it stand out</image:title>
      <image:caption>Brand mood-board informs the direction of the new Hensley Partners identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1d15b466-47d4-4352-bdfc-2e417a302efc/Hensley-Partners-Identity-by-Ian-Whalley-04.jpg</image:loc>
      <image:title>Selected Works - Hensley Partners – brand identity - Make it stand out</image:title>
      <image:caption>Hensley Partners brand logo – designed by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/da91c906-6c1e-4b0b-9a96-a711e81e3b28/HP-Logo.webp</image:loc>
      <image:title>Selected Works - Hensley Partners – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/3647933f-50ba-423d-ba1c-5ae5ea934c56/HP-Logo-2.webp</image:loc>
      <image:title>Selected Works - Hensley Partners – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/b7128373-74b4-46c6-b27d-f2f5049d45ca/Hensley-Partners-Plus-symbol-message.png</image:loc>
      <image:title>Selected Works - Hensley Partners – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/9923e6c7-643c-4ca6-a4e4-7ac266a93e0d/Hensley-Partners-NoteBook.jpg</image:loc>
      <image:title>Selected Works - Hensley Partners – brand identity - Make it stand out</image:title>
      <image:caption>Notebook for capturing ideas + thoughts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/7280e982-e1f4-4898-9c00-95ec7822571c/Hensley-Partners-PPT-Pres-Cover2.jpg</image:loc>
      <image:title>Selected Works - Hensley Partners – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ianwhalley.com/selected-works/fontsmith</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623068571015-CK7AS23GQEYO79BWLMMD/Fontsmith-identity-Before.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>Fontsmith's previous Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623070184645-ZY0L9BLQ77Q8KT02OXGU/FS-ID-02.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>FS monogram – dark background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623070245886-N972IU4JZ0A2OC0N789Z/FS-ID-04.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>FS monogram – light background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1625833142134-ZLFZPL80HM9DOI8M8YRI/Fontsmith-FS-monogram-design-by-Ian-Whalley-index.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>Detail from a brochure showing the FS monogram</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623143221777-LVL68LNV65PDK44OXFUB/FS-logo.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623070056469-W1JKLONVPPTBCQKHXGEB/Fontsmith-identity-by-Ian-Whalley-011.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>Fontsmith logo design – a flexible logo system that allows each font in Fontsmith’s library to feature in the logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623070492505-2SO8KK9SUL54HH3KOAJ9/Fontsmith-by-Ian-Whalley-o1.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>Personality types – fonts with distinctly human personalities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1637651577195-KRFJVBCBQJWRR2T2Z6EG/FS-Ads-02.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1637651577331-6L4QFFK0R5K8TOM7MCV3/FS-Ads-05.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1637651578633-LQHVOEVBD1I6YP6Y1PPR/FS-Ads-08.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1637651578213-HBFCB56W181J3BSVG42S/FS-Ads-07.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1637651577972-F2VOI3CAZ4H1VK15D9TI/FS-Ads-06.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1637651578896-07FTQFDA2T8MVSE6O1T3/FS-Ads-09.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1637651579391-KJB5MLBV6E2KNDQM0756/FS-Ads-Rome.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623141401142-1LUHZ45N61L0JOJTEZKB/Lola-Brochure-cover.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>FS Lola brochure – cover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623141430604-6D5SP6HCN61975NNX4PG/Lola-Brochure-01.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>FS Lola brochure – spread 01</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623141465244-4PGLC1U53N5XB15N51D6/Lola-Brochure-02.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>FS Lola brochure – spread 02</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623141496955-SFPS1770AK60BBEW6PHC/Lola-Brochure-03-1.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>FS Lola brochure – spread 03</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623141523754-VSK2ZQ9QX6CUO3SX354O/Lola-Brochure-03.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>FS Lola brochure – spread 04</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623141560452-86IK1Y2IGAZMAVWFL35T/Lola-Brochure-04.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>FS Lola brochure – spread 05</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623141591879-VQFUZEJ1IWJWDXGV50FZ/Lola-Brochure-05.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>FS Lola brochure – spread 06</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623071155093-UAFJSXLFPO0USJ95JF3B/FS-Lola-poster.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>FS Lola poster – design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623077921892-KNWPCKQHEHNVPYT1H60C/FS-Clerkenwell-brochure-01.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>The cover of FS Clerkenwell brochure – a typographic tour of Clerkenwell – design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623077998469-PU78XHH6XY4MHVP5OITJ/FS-Clerkenwell-brochure-02.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>A spread from the FS Clerkenwell brochure – a typographic tour of Clerkenwell – design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623078183652-TGLDZJ2COPJ3L7C4V6MS/FS-Clerkenwell-brochure-03.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>A spread from the FS Clerkenwell brochure – a typographic tour of Clerkenwell – design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623079274587-YN174YWEFBCTX7NRD4Z2/FS-Clerkenwell-brochure-05.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>A spread from the FS Clerkenwell brochure – a typographic tour of Clerkenwell – design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623079230173-PNEDRESB5U22WJ0U8E84/FS-Clerkenwell-04.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>A spread from the FS Clerkenwell brochure – a typographic tour of Clerkenwell – design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623079329044-WZ8MWZDLOS239R3L46Q8/FS-Clerkenwell-brochure-06.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>Back cover of the FS Clerkenwell brochure – a typographic tour of Clerkenwell – design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623071884748-JXLC4E4SQ5K9MO8C8QZ0/Fontsmith-FS-Me-brochure-by-Ian-Whalley-018.jpg</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>Why me? – FS Me brochure to promote the launch of the font</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623071914484-SG07F8TPY1HXVSU6X8OJ/Fontsmith-by-Ian-Whalley-07.png</image:loc>
      <image:title>Selected Works - Fontsmith – brand identity - Make it stand out</image:title>
      <image:caption>Detail from the FS Me brochure illustrating the design details of the font</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ianwhalley.com/selected-works/van-wurks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622810535528-5X4GLXPHIPH8FB4Y2LBW/VanWurks-logo-white.png</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks logo – white version – Design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622810838079-TV5J4CS78R1XOLNMLIBA/Van-Wurks-Interior.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>A VW camper fitted-out with a Van Wurks interior</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622811485783-1RWJSWD8CA7N0OU032QX/Van-Wurks-Logo-Idea.png</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622894512559-7A2QGZ4JBPA61JSK2SND/Van-Wurks-Logo-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks logo by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622810720214-9RRIMI40SWW4COII7FGU/Van-Wurks-Brand-Story.-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks brand story by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622896833541-QTNEIXEA26R2UX0CCAQ1/Van-Wurks-Interiors-Guide-Cover-Design-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622812969943-LNMX9D1GFRT2WF8ZNCOL/Van-Wurks-Web-home-Visual.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks website home visual</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623058164967-X8HN38BV3WARAHNAT78I/Van-Wurks-Brand-Message-Wurk-Rest-Play.png</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Wurk, rest, play – the Van Wurks brand ethos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623058294579-70B0WZQZHHC03SN58BZT/Van-Wurks-Brand-Poster-01.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks brand poster</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622813171035-RSMBJCENFWKJ4WL1TFCA/Van-Wurks-HQ-Sign.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks HQ signage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622813376906-KWKVVZLGUCT6DLQXB6XI/Van-Wurks-Tote-Bag2.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks Tote Bag – Front</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622813281359-M6H56RV9X24DORH0W1OO/Van-Wurks-Tote-Bag1.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks tote bag – back</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622813645318-EP6W8C05Y9WO7U2TVDH6/Van-Wurks-Poster-Mockup-HC.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks poster</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623058600422-4QNHLLNPKQKXV745QLL7/Van-Wurks-van-livery-back.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks van livery – back</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623058481753-R6D4RIOS5TQRSVY5XPS0/Van-Wurks-Vvan-livery-side.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks van livery – side</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622814096976-LIHLA1YH97LT4PPTQ22M/Van-Wurks-Happy-Camper-Graphic.png</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks – Happier Camper Graphic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623058805574-CQZ67QNGWYAKY64YB4LD/Van-Wurks-T-Shirt-green.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks t-shirt graphic – happier camper green</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623058706848-74R93ID0E0Y8YWAKDG3B/Van-Wurks-T-Shirt-Dictionary-Photo.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Van Wurks t-shirt – dictionary definition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623059344694-TM9R5C5JYEGR23ZV89VW/T-Shirt-Printed.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623058975076-CEUHGJAJRYAT3APEQST5/T-Shirt-Van-White.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622815258012-8F51HCD1CET2X8UL3YLK/HC-Postcard-Mockup.jpg</image:loc>
      <image:title>Selected Works - Van Wurks – brand identity - Make it stand out</image:title>
      <image:caption>Limited edition Happier Camper postcard for Van Wurks – design by Ian Whalley</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ianwhalley.com/selected-works/green-lite</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622798698302-63ADPHENVYO1EAUA7YRJ/GreenLite-by-Ian-Whalley-Logo-White.png</image:loc>
      <image:title>Selected Works - Green Lite – identity &amp; packaging - Make it stand out</image:title>
      <image:caption>Green Lite Eco Fire Lighters logo – white</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622799518715-RQXH5SQ45X0AOS34DHQI/GreenLite-Pack-Identity-by-Ian-Whalley-1.jpg</image:loc>
      <image:title>Selected Works - Green Lite – identity &amp; packaging - Make it stand out</image:title>
      <image:caption>Packaging for Green Lite Eco Fire Lighters – Front – Design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622799767889-JPLPICS2YZM3VQNIMLBA/GreenLite-by-Ian-Whalley-Pack11.jpg</image:loc>
      <image:title>Selected Works - Green Lite – identity &amp; packaging - Make it stand out</image:title>
      <image:caption>Packaging for Green Lite Eco Fire Lighters – Back of the box – Design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622799949915-KYWKTZ6TOPXQUWH2Q4C5/GreenLite-by-Ian-Whalley-Pack7.jpg</image:loc>
      <image:title>Selected Works - Green Lite – identity &amp; packaging - Make it stand out</image:title>
      <image:caption>Packaging for Green Lite Eco Fire Lighters – end flap – Design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622799692597-XMPXF6C9WU0LAC9C94IJ/GreenLite-by-Ian-Whalley-Pack99.jpg</image:loc>
      <image:title>Selected Works - Green Lite – identity &amp; packaging - Make it stand out</image:title>
      <image:caption>Packaging for Green Lite Eco Fire Lighters – Side – Design by Ian Whalley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622800501645-VMAQVMMHSG83CBY1RPOE/GreenLite-by-Ian-Whalley-4.jpg</image:loc>
      <image:title>Selected Works - Green Lite – identity &amp; packaging - Make it stand out</image:title>
      <image:caption>Green Lite competitor packaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1622893210183-30KX6UK5EHWLN3DL34TU/Green-Lite-Logo-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Green Lite – identity &amp; packaging - Make it stand out</image:title>
      <image:caption>Green Lite logo design by Ian Whalley</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ianwhalley.com/selected-works/flight-deck-53</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616938256265-CJ4UDYGQSPTRKMQ6WSV0/FD53-Logo-Grey-Bgrnd.png</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 logo – white version</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617452091865-EQUN2BDDKA5P7NV1C0TQ/FD53-Church-Jumping-Boy-2.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 – Jumping boy – the starting point of the brand symbol</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617452432068-76Q2I343MVI9EH0TKBTT/FD53-Jumping-Boy-Symbol.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity - Make it stand out</image:title>
      <image:caption>Flight Deck 53 jumping boy symbol</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/97165da8-1fdc-4120-aeee-3652fddec116/Flight-Deck-53-Identity-by-Ian-Whalley-Jumping-Boy.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 – Jumping boy symbol overlaying the church background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617454110642-68APSI4C8W0RH6M7H4GY/FD53-Logo-4.png</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 logos – positive and negative versions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/8135a02b-1671-410f-9865-4e2fed960ed9/FD53-TOTE-BAG.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617456487867-SNEN02ZVPWBQ5HILL9I2/FD53-Postcards.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 promotional flyers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617456398183-1NQ9G1CGK50SMAM718CC/FD53-Ads-3.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 outdoor advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617454262517-5IO1D95OYKAD2D600WC2/FD53-Brand-Pattern-1.png</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 brand pattern 1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617454349583-5P7DP8WNCVTDBKX0FYXO/FD53-Brand-Pattern-2.png</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 brand pattern 2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617454381081-HWH8O9EEBGLEZA9B03HG/FD53-Brand-Pattern-3.png</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 brand pattern 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617454452145-1MUZ7ON2V35XOBIPDZQ5/FD53-Brand-Pattern-4.png</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 brand pattern 4</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617454574529-G8PHX3AJUEV9TOQXWCPF/FD53-Ticket-safety-brochure.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 boarding ticket and safety brochure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617455061863-T4X0UHC1OA742T6CSKTW/FD53-BCards.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 business cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617456963536-2MTGD9L32WPYWIS0SP1G/FD53-Poster-4.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 welcome poster</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617518045963-7A96A3TABJU5S01R8A26/FD53-cup-2.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Cafe 53 branding – the Flight Deck 53 in-house cafe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617456591467-IPFZIT93UWRF2OMNJS0P/FD53-menus.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Cafe 53 menus – the Flight Deck 53 in-house cafe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617517821772-JGK2NZMFV6U03DCSVTU8/FD53-Web-1.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 website homepage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617517787047-X22WJGXQA5Z4TU3LN7MT/FD53-Web-booking.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 website booking page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617549751121-2VR0JGVF7NX0YKXIYW17/FD53-Poster-1.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 brand posters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617549796732-929EQVGCKPOWHHNBELCN/FD53-Poster-2.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 brand posters range</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617550249210-P5GCJS51AWZX4TI7EWPP/FD53-Poster-3.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Deck 53 brand posters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617549947275-G5YCABU4BWZVO8TKJ75L/Flight-Camp-Graphic.jpg</image:loc>
      <image:title>Selected Works - Flight Deck 53 – brand identity</image:title>
      <image:caption>Flight Camp branding for Flight Deck 53’s summer camp</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ianwhalley.com/selected-works/tomorrow-screening</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616324754414-406FM90G17G11X4CELG3/Tomorrow-Cardio-Screening-Logo-White.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Tomorrow Cardiovascular Screening logo – white</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615488586583-MBUS9KD1JMP7HV45AWED/Tomorrrow-Screening-Website-Home-Page-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Tomorrow Screening website homepage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615488783029-U2FTQI0E43BCF43G6UYD/Tomorrow-Screening-Logos-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Tomorrow Screening logos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615488653751-UEXAIJ7YRG8P8K2S0IZ8/Tomorrow-Screening-Social-Monogram-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Tomorrow Screening social media icon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615489125857-K70D6NEMIAS8C3HS766D/Tomorrow-Screening-Social-Icon-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Tomorrow Screening Instagram profile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1637650334689-G8E46W6HZCSQCJY23BB6/Three-Steps-to-Better-Health-2-Tomorrow-Identity-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1637650335652-HK8ASASM0SAJ3G2LCVHJ/Three-Steps-to-Better-Health-3-Tomorrow-Identity-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1637650335977-A5R89X469UAEVL5B5QGA/Three-Steps-to-Better-Health-4-Tomorrow-Identity-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1637650334692-3XYZAVLYRWW7VGNXB9K4/Three-Steps-to-Better-Health-1-Tomorrow-Identity-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1637650336658-GFCDCD6MVSMPPZ9BJ86M/Three-Steps-to-Better-Health-5-Tomorrow-Identity-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616325183864-2FP2EM76IBH1IVLFNL28/Tomorrow-Screening-Icon-Heart-Mag-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Cardiovascular screening icon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616325155207-F9X0U0BGX7NXS41QDPHG/Tomorrow-Screening-Icon-Heart-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Cardiovascular screening icon close-up</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616325217870-0B9RI1H4UX4QQQECXZ6N/Tomorrow-Screening-Icon-Heart-Transformation-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Transform your health icon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615490151402-PUD8F5J0LG5JKDHSGOEX/Tomorrow-Screening-Pencil-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Tomorrow screening merchandise – pencil</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616325285532-143Q535LFCRJZG48PYPW/Tomorrrow-Screening-Website-HomePage-Long-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Tomorrow Screening website homepage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616325506985-PLYJBWPFY6MQ399RBHR7/Tomorrrow-Screening-Banner-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Tomorrow Screening banner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1623327834182-50UIBDPQJDRPNYESIQE5/Tomorrow-Screening-Poster-2.jpg</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Tomorrow Screening poster</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616326322183-WY9JQYSLGRYPEJPUI3CT/Tomorrow-Screening-Posters-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Brand messaging applied to a range of posters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616326410690-7JND79INSI6F0TRKHRG0/Tomorrrow-Screening-Social-Graphics-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616326467301-82045ATCWIF3AJVNSVZR/Tomorrow-Screening-Note-Paper-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616327567899-BBVBSSIX24IP0NW6XB2L/Tomorrow-Screening-Business-Card-Design-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Business cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616327639083-EO437L9949NP786HCS6L/Tomorrrow-Screening-Info-Guide-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Screening guide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616327708553-5RAQUIAT1JJ77NFBRQN5/Tomorrrow-Screening-Website-Questionnaire-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Cardio risk questionnaire</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616327743168-KS2TXRV7AHJ4INAQKV4P/Tomorrrow-Screening-Results-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Screening results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1616327792733-I54UAY83P0OW2GXYNSBC/Tomorrrow-Screening-ID-Guide-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Tomorrow Screening – brand identity</image:title>
      <image:caption>Tomorrow Screening identity guide</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ianwhalley.com/selected-works/zebra-associates</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615385070932-DHL2QB6OVDMELYIP6O0B/Zebra-Associates-Logo-White-Design-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>Zebra Associates logo – white version</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615385273600-MLAX7F93223DZYBPZIO4/Zebra-Associates-Logo-Identity-Design-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>Zebra Associates logos, black and white versions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615388077870-N86YQWLZ80TQT0T4TZNN/Zebra-Naming-Strategy.png</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>Zebra Associates naming strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615443866875-JSXS2V7C4ZQ7OF9RNHOQ/Zebra-Associates-logos-for-social-Design-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>We created a wide range of brand background for the logo to to keep the identity looking fresh and relevant, for posting on Zebra’s social media channels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615385909187-954XB6IQ1Y3K7J47GLFW/Zebra-Social-Identity-Design-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>Zebra Associates social media profile design – Linked In</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615385609413-Y0PWEDFPHPQA5GYFSFWG/Zebra-Business-Cards-Identity-Design-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>Zebra Associates business card design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615455566887-AWGFT34SGOY534ZXJAPB/Zebra-Email-Signature-Design-by-Ian-Whalley.png</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>Zebra Associates email signature design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615385734403-YIQTS75024N7B973U7LR/Zebra-Notebook-Identity-Design-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>Zebra Associates notebooks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615386749344-QTWM3HJHMO1WKR6MMS0R/Zebra-Web-Identity-Design-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>Website designed by Zebra Associates internal team</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615387054138-8RRMZNCT0B1QIQEQ5C3V/Zebra-Proposal-Identity-Design-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>Zebra Associates proposal template</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615387097103-GF8W337AOP7SN1ZVLAT8/Zebra-Proposal-Text2-Identity-Design-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>Zebra Associates proposal template</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615385697286-155REQP8PLK8SGJMCSOV/Zebra-Flyers-Identity-Design-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>Zebra Associates flyers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1615387152473-IJ9K4VQNZCB43C6LY3TW/Zebra-PPT-Template-Deisgn-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity</image:title>
      <image:caption>Zebra Associates PPT template design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/1617201270281-YJIBNTG2LD5RVMYWSKXF/Zebra-Associates-Poster-Design-by-Ian-Whalley.jpg</image:loc>
      <image:title>Selected Works - Zebra Associates – brand identity - Make it stand out</image:title>
      <image:caption>Making change happen poster for Zebra Associates – design by Ian Whalley</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ianwhalley.com/selected-works/skaap-wines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/7313e64d-9f40-47af-a810-7b0cf4214c62/Skaap-Rosalie-the-making-of-02.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/2d343f52-bfc9-4770-963d-706391958b28/Skaap-SHZ-02.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/caaec7eb-429b-45f8-89cd-19a174fddecf/LabelArt-02.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/bb16b814-ed4e-4b73-b264-e870e7145742/iw_skaap-rose-make-01.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/b8df58c7-85bd-46ca-bb0a-d3731d62ea1d/Skaap-SHZ-03.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/9175cb62-3e9f-4531-ac23-f47b2f3405de/LabelArt-03.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/18b9606c-4c83-4f2a-aff9-3c23d2cbf546/Skaap-Wines-Ibomvu-Making_5964.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/aa2b49c5-9724-4a0f-ba90-908e26485d05/iw_skaap-rose-make-02.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/e0b2a37d-73d4-4e0d-8c4f-8124ca6a5b58/Skaap-Rosalie-the-making-of-05.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/f624e264-2534-401a-84c4-296433c82b67/Skaap-SHZ-04.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/b307fac7-b2ba-4028-a926-50506f274a46/LabelArt-04.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/0753d718-88e3-40d6-a45b-0793307ba1d2/Skaap-Wines-Ibomvu-Making_5972.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/2b3a8bab-19db-474b-a0b8-73aee7ebc1ca/iw_skaap-rose-make-03.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/c59c2165-1d3f-423f-b2a2-929294025d0f/Skaap-SHZ-05.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/8eabd705-ab3e-402d-98cf-4ee73048707c/LabelArt-05.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
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      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/16d84374-8414-4979-b92b-8bb0b61e83d3/iw_skaap-rose-make-04.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/b51a2e93-be1b-4e04-a62e-f8b42a63aaed/Skaap-SHZ-06.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/e6fcd065-9259-4eca-92e0-0b73f9c48eaa/LabelArt-06.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/a0413174-cee1-47fa-8a04-1a3a358bd5d5/Skaap-Wines-Ibomvu-Making_6013.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/d8e2f00a-d72e-41c9-81cc-8d20b643485a/iw_skaap-rose-make-05.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/db6795a5-cfee-4035-91be-1aff73cf0544/Skaap-SHZ-07.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6007d057fbaa2a3afdccfcd0/dc61c0a9-640a-4037-915c-5558a5103fc7/LabelArt-07.jpg</image:loc>
      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
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      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
    </image:image>
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      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
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      <image:title>Selected Works - Skaap Wines – brand identity</image:title>
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