Brand Identity for Isobar Compression
Advanced Therapeutic Materials spent a decade developing Isobar – the ultimate compression garment – medically and technologically superior but with a brand and identity that didn't reflect their unique offer.
Isobar's previous identity
The new brand identity was designed around the insight that Isobar helps pump blood back up to the heart more effectively than any other compression garment, with the A becoming an upward pointing arrow.
The brand patterns derive from Isobar's 3D scanning technique that enable them to create compression garments to the exact topography of people’s limbs.
Creative direction: Ian Whalley
Design: Ian Whalley & Jay Tunbridge
Brand strategy: David Hensley & Sam McCollum at Hensley Partners