Advanced Therapeutic Materials have spent the last decade developing Isobar – the ultimate compression garment. Medically and technologically superior but with a brand identity that didn't do them justice.
Below – Isobar's previous identity
The new brand identity was designed around the insight that Isobar helps pump blood back up to the heart more effectively than any other compression garment, with the A becoming an upward pointing arrow.
The new brand image
Inspired by Isobar's heritage in material science and clinical research the brand was designed to look, feel and sound like you’re having a consultation with a leading vein surgeon or a top club physio – a clinical expert able to explain compression in simple, everyday language.
The brand patterns derive from Isobar's 3D scanning techniques that enable them to create compression garments to the exact topography of people’s limbs.
The 1.5mm grid pattern used on printed items visually illustrates the millimetre precision and accuracy of Isobar's scanning and stitching process.
Creative direction: Ian Whalley
Design: Ian Whalley & Jay Tunbridge
Brand strategy: Hensley Partners