Ian Whalley
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Hensley Partners

Identity design for London based brand strategy consultancy Hensley Partners

Hensley Partners new brand identity – a symbol of collaboration, positive change and sustainable business results

Hensley Partners new brand identity – a symbol of collaboration, positive change and sustainable business results

 

Hensley Partners are a London based brand strategy consultancy

 
 

The identity was designed around the insight that Hensley Partners bring 'creative intelligence' to solve their clients business and branding challenges

 
 
Hensley Partners brand platform – the starting point of the brand refresh

Hensley Partners brand platform – the starting point of the brand refresh

 
 

The brand platform we created informed the creative direction of the identity and a more client focussed brand narrative

 
 
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The new logo incorporates a plus sign in the H representing collaboration, positive change and sustainable business results

 
 
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A client focussed brand story with a simple, concise tone-of-voice was developed to appeal to our target audience of time-strapped CEO's and CMO's

 
 
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Ian did a great job on our identity and website – though only what I would have expected having worked with him for over 15 years, he’s never failed to over-deliver.
— David Hensley, Managing Partner, Hensley Partners