Ian Whalley

Green Lite

Identity and packaging for South Africa's first Eco Fire Lighter. Unlike their competitors Green Lite are paraffin free, have a low odor and are made from recyclable materials, vegetable oils and only natural colourants.



Brand identity and packaging for South Africa's first eco fire lighter.


Green Lite are petroleum free and only made from recycled materials and vegetable oils.

Green Lite's unique eco fire lighters

Below: Green Lite's competitors

Green Lite's competitors

The identity was inspired by the unique form, texture and colour of the fire lighters.


The packaging is printed on locally produced recycled board, made from 100% post-consumer waste.


I was very impressed with the professional manner that Ian dealt with my project. The ideas he came up with were not only creative but also extremely practical and due to this we were able to implement them easily and effectively. Nothing was ever too much to ask and he always delivered on time and above expectation.
— Mark Steinberg, Founder, Green Lite