Brand expression based on the insight that man's impulse to travel is about dreams, escape, exploration, reflection, relaxation and discovery.
Snapshot of high street travel agents (Thomas Cook - top left) before the re-brand in 2003
Thomas Cook is an international leisure travel group. A name synonymous with quality travel for over 160 years.
When C&N bought Thomas Cook they changed the logo and corporate colours to match their own blue and yellow identity. As a major part of the rebranding process a new look and feel was needed to re-position the brand as the 'original' travel company. They wanted to communicate their passion, pioneering spirit and inspiring attitude to travel.
The new look and feel is supported by an editorial style graphic language, an evocative and inspiring selection of travel photography, a flexible and adaptive colour palette and an engaging copy style. A huge departure from the 'pile it high', market style graphics of high street travel retailers at the time.
Designed at FutureBrand London