Design by Ian Whalley

Archive projects

A selection of archived projects from the studio of Ian Whalley

Spiral Consulting


Brand identity for an education consultancy that help school leaders improve the outcomes of children using their unique spiral model.


The Spiral Model

Spiral's name and identity stems from the consulting model they devised to help solve school based problems. As the 6-step spiral methodology is applied, improved practice is embedded and the schools issues start to diminish.

Logo construction drawing

Logo construction drawing


Name and identity before the rebrand

Spiral Consultings previous brand identity

Spiral Consultings previous brand identity

Ian displayed an incredible ability to connect with and understand our business. Through probing questions and attentive listening he enabled us to develop a real understanding of who we are, what we value and how we wanted to be perceived. He ensured we had a sense of ownership throughout the project which brought energy from within whilst offering expert opinions and advise throughout. We now have a consistent and strong brand image that we are immensely proud of and one that out clients connect with and instantly recognise.
— Rob Jones, Director, Spiral Consultancy

Ian Whalley