Ian Whalley
Ian-Whalley.jpg

Archive projects

A selection of archived projects from the studio of Ian Whalley

Masimba

Identity for Masimba International – a pan-African investment company.

 
Masimba Identity | Deign by Ian Whalley
Masimba logo animation | Design by Ian Whalley
 
 

In an effort to redress the balance of international businesses moving in and reaping the benefits of Africa’s fast growing economies, Masimba’s mission is to create a set of ethical pan-African businesses, owned by Africans.

 
 
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Masimba's brand story – Ubuntu

The identity was inspired by the African concept of Ubuntu, a belief in community spirit and working together, that aligns perfectly with Masimba's brand values. Roughly translated Ubuntu means "humanity towards others".

 
 
Masimba-brand-positioning.jpg
 
Masimba-Logo-Animation.gif
Masimba-identity-by-Ian-Whalley-card.jpg
 
 
Masimba-identity-by-Ian-Whalley-Env-sm.jpg
Masimba-identity-by-Ian-Whalley-Logo-construct-2.png
 

Designed at L&Co.

 

Ian Whalley